Only 28 percent of home buyers say what they read and hear from the media has any impact at all on their decisions to buy or not to buy a new home, according to a survey commissioned by the National Association of Home Builders.
"While the majority of the households we polled indicated that they found the media a reliable source of information on the housing market, what they read in the newspaper, saw on television or heard on the radio was no substitute for actually going out and shopping the market," says Thomas Riehle, a partner in RT Strategies, which conducted the research for NAHB.

Factors that did have an impact on the home-buying decision were:

* Price of home: 80 percent
* Potential for the new home to appreciate in value: 71 percent
* Likelihood of selling their former home at a fair price: 70 percent
* Mortgage interest rates: 69 percent
* Life changes like a new job or family member: 60 percent

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